Dip into my world
Diving Straight In...
Summary
Core Competencies
Creative and innovative entrepreneur with a proven 10-year track record in creative direction, art direction, branding, and product development roles. Founded and built two companies producing sustainable fashion sold through eCommerce and retail channels. Extensive experience leading creative and marketing campaigns, developing sustainable brands, and achieving business goals.
Skills
Adobe Creative Suite: Photoshop, Illustrator ● Figma ● Shopify, Wix, Squarespace, Wordpress ● Photography & Post-Production Editing ● Video Editing
Experience
Apothia - Creative Director (Contract)
2024
Esme - Creative Director
2022-2024
Taiyo - Founder & Designer
2019-2022
Freelance - Creative Direction
French Florist, Jeannine Carson Clay, Pause Well-Aging, StyleLikeU, & more.
2018-2022
Creative Assistant (while getting my BFA)
Occhii (first hire) 2019
Mara Hoffman 2018
Electric Feathers (head designer's right-hand woman) 2017
2018-2022
Art Direction ● Branding & Brand Identity ● Creative Consulting & Management ● Communications Management ● Creative Direction ● Social Media Strategy ● Team Management ● Content & Editorial Lead
Diving Deeper
beyond the resume...
01
About Me
I'm a Creative Director who grew up daydreaming under the sunny skies of Los Angeles and then brought those dreams to life in the bustling streets of New York City for a decade. With over ten years of experience in design, branding, digital marketing, and campaign development, I've navigated various industries, including fashion, beauty, wellness, home goods, and media. My journey has been marked by overseeing designers, art directors, and freelancers, ensuring the unification of big-picture creative concepts and the elevation of multi-platform visuals.
02
My Approach
I approach each project with curiosity and empathy, always seeking to create resonant experiences that connect with people through fresh avenues of expression. This spirit isn't just confined to my professional work—it overflows into what I call 'play,' which encompasses all my personal projects.
03
Leadership & Collaboration
As a former founder, I understand the intricacies of business and operations, leveraging creativity to drive results-driven campaigns that propel companies forward in meaningful ways. I've collaborated closely with marketing departments to achieve business goals, and I thrive on mentoring and managing teams, helping senior-level and entrepreneurial talent grow and succeed. My expertise spans across leading in-house and agency teams, working with various brands on different media projects with ranging budgets, and adapting seamlessly to changing needs.
04
Continuous Learning
My educational journey began with a pursuit of a BS in Psychology, which I later switched to a Bachelor's of Fine Arts Degree in Fashion Design from what was the #3 fashion school in the country at the time Pratt Institute. Post-college, I went through an incubator called Ignition Lab and won 1st place in their pitch competition for my first company Taiyo. It was there that I learned the business, finance, and ops aspects of running a company. To expose myself to the tech world and scaling companies, I went through On Deck Founders which had about a 5% acceptance rate. To launch Esme, I went through Launch House (7% acceptance rate, only female cohort) which was an incubator backed by a16z. I continue to educate myself through attending panel talks, talking to industry professionals, and reading books.
05
Personal Interests & Wellness
I have a lifelong passion for athletics, having competed seriously in gymnastics throughout my childhood. This instilled a "player-coach" mentality in me—being a strong creative leader while also ready to jump into projects requiring strategic thinking. I'm deeply wellness-oriented, thriving on a whole foods diet known as the Bean Protocol, which focuses on protein and fiber intake and full elimination of sugar and alcohol and I have maintained that lifestyle since 2022. Yoga, eating well, and moving my body reflect my dedication to well-being.
06
Professional Expertise
With a fearless approach to taking risks and a collaborative attitude, I bring over a decade of experience in creative design roles, adept at leading concept, design, and art direction in branded content, agency, editorial, and marketing environments. I excel in overseeing design projects across online, print, and experiential design, ensuring quality and brand consistency.
07
Empowering Teams
As a great people manager and mentor, I thrive on helping team members, especially senior-level and entrepreneurial talent, achieve their goals. I lead by example, pushing brand creativity in directions that set us apart from competitors and fostering innovative thinking and teamwork. I manage creative strategies, develop relationships with photographers, filmmakers, and designers, and oversee the development and execution of creative concepts, designs, and strategies.
08
Vision & Execution
I cultivate a vision for brands that manifest across surfaces and integrated channels, guiding internal and external agencies. My experience in digital marketing, performance media, and video content creation drives consumer engagement and revenue. I'm dedicated to creating and managing systems to scale output and increase quality, ensuring all projects are well-planned, creatively exceptional, and always delivered on time.
09
Passion for Creativity
I am passionate about pushing creativity and experimentation, contributing to the development of corporate identities across all brand touchpoints. From leading photoshoots to collaborating with marketing and product teams, I ensure consistent visual identity and brand messages.
10
Final Thoughts
As both a Creative Director who loves design and a Designer who loves creative direction, I continually strive to inspire and empower teams, driving brands forward with creativity and relevance.
