French Florist
Role
Creative Direction
Contribution
Van Wrap Design
Uniform Design
Creative Content Consultant
Campaign Strategy
French Florist is a flower delivery company serving California residents.
Website
I provided ongoing expertise across a diverse set of projects, including the design of uniforms for the floral designers, van wrapping, conceptualization of video ad campaigns, ideating for lifestyle content tailored for creators, formulation of a giveback program, and a range of other creative initiatives.
Ad Campaign
Team
Creative Direction: Katherine Zohar
Art Direction: Joaquim Pujol
Videographer: Joaquim Pujol
Editor: Joaquim Pujol
French Florist wanted to produce an ad campaign that will air on platforms like Hulu, HBO & more that authentically reflects the diverse clientele and occasions it serves. As Creative Director of this project, my vision was to illustrate French Florist’s presence during life’s most precious moments. Below is the film along with some stills captured during the shoot. My involvement included conceptualizing the overarching theme of what exactly the ad would be including what kind of scenes to produce, what the scenes would look like (occasion, setting, etc), and the overall feel and cadence of it being poetic and cinematic. Joaquim as Art Director executed the filming of it beautifully and made a gorgeous, magical piece.
Giveback Program
Wildflower Project is a giveback program we came up with to help make any city the French Florist opens up in more beautiful by planting wildflower seeds throughout the city in areas that would benefit from additional landscaping.
Van Wrapping
Team
Creative Consultant: Katherine Zohar
Van Wrap Design: Sam Flaherty
Originally just plain white, these delivery vans now bring joy as they travel. Passerby can’t help but smile, knowing that each van represents a delivery of happiness to someone’s doorstep. It’s also a great opportunity to spread brand awareness as the delivery driver hits the road all across Los Angeles.
Uniform Designs
Team
Branding: Sam Flaherty
Clothing Design: Katherine Zohar
I was tasked with creating uniform designs aligned with Sam’s branding for the French Florist, tailored to the needs of the floral designers, office personnel, and delivery drivers. Because the employees move around quite a lot, from cold fridges to hand delivery to designing large arrangements at their stations depending on their job position, the uniforms required a balance between brand consistency and functionality.
Photography - UGC Campaigns
A selection of BTS shoots (creative consultant), content made by creators (selected by me), and videos of what goes on at the French Florist behind the scenes (filmed and edited by me).
Packaging & Branding
Packaging & Branding
Packaging & Branding
Product Development & Supply Chain