FODZYME
Role
Director of Brand Marketing
Previously Creative Strategist
Contribution
Paid Acquisition Strategy
Ad Creative (Meta, Google, Amazon)
Partnership Strategy
Art Direction
I own the intersection of performance marketing, storytelling, and consumer psychology. I translate consumer insights and complex science behind the product into scroll-stopping creative that drives acquisition, retention, and brand affinity across touchpoints like paid social, search, email, and web.
Website
Milestones & Highlights
Boosted Shopify Sales via paid acquisition (+106%) YoY, and Amazon Sales (+179%) profitably, yielding thousands of ads with creative costs kept at a single-digit percentage.
Started scrappy and executed most ad creative myself, then scaled production by hiring, training, and leading a high-performing network of creative partners (creators, videographers, editors, and designers).
Managed creative strategy tied to multi-million-dollar annual Meta spend. Concepted, wrote, filmed, and directed multiple evergreen top performers, including an ad that directly drove 700+ sales in 3 months.
Played a key role in driving the company’s biggest sales day to date through creative strategy, testing, and execution.
Served as a creative thought partner to the co-founders, using data and user psychology to influence brand direction. Mentored editors, UGC creators, and designers to elevate visual standards and narrative quality.
Photography - Lo-Fi Editorial
Team
Creative Direction: Katherine Zohar
Photography: Katherine Zohar
Styling: Katherine Zohar
Retouching: Katherine Zohar
FODZYME ads perform best when they're a little low-fi, not picture-perfect, but still desirable. Our editorial shoots are styled to reflect that - a little messy but in a desirable way, and very little retouching. Due to lean budgets and a small team, I executed the photography aspect, using little to no budget aside from my time.
Creative for Paid Acquisition Channels
Spending six figures monthly in ad spend means high volume of high quality creative assets. Here are a few of thousands of ads.
Customer Spotlight Campaign
Director: Katherine Zohar
Producer: Katherine Zohar
Set Stylist: Sarah London
Videographer: Connor Linnerooth & John Von Pamer
Editing: Connor Linnerooth
We saw how effective personal stories of how FODZYME has changed peoples lives are so we scaled this concept by filming 12 customers in either their home, or a styled home.
Team
Website Visuals Revamp: How-To-Use GIFs
To close the context gap between the product and how it should be used, we filmed simple 1-2-3-4 step GIFs to capture the viewer's attention while also making it entertaining and make them feel like food freedom is possible.
Packaging & Branding
Packaging & Branding
Packaging & Branding
Product Development & Supply Chain